Untapped potential of B2B SaaS Innovators
It is our experience that you can increase the throughput of a B2B SaaS funnel significantly, if marketing and sales are treated as 1 integrated process. Even though many organisations claim this to be the case, the fact of the matter is that marketing and sales are more often than not separate silo’s, with their own management hierarchies and objectives. Each department tries to solve their own bottleneck, even though the throughput of the whole SaaS funnel is limited by the biggest bottleneck. That is why we designed a Sales Growth Hacking process.
It consists of 1 streamlined marketing and sales process, focused on improving the throughput of your total SaaS funnel (awareness, acquisition, activation, retention, referrals, revenue):
Marketing via Growth hacking
Business development via Growth hacking is a process to optimise growth through cutting edge tools, behavioural psychology and data analysis. It is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow your business. Growth hacking uses both conventional and non-conventional marketing experiments to accomplish this. Please contact us for more information.
Sales execution via Customer insights
Today's customers require more time than ever before in making a purchasing decision, that is if they even manage to reach a decision. Another complicating factor is that despite suppliers' improved ability to convey value, today's customers are less willing to pay for that value and are more inclined to settle for a "good enough" solution. To neutralise these two market trends, we are creating customer insights that disrupt your customers status quo and lead uniquely back to you as the preferred supplier. An additional advantage is that it will help you reduce churn and therefore removes the growth ceiling of your SaaS application.
Please contact us for more information about our Challenger Customer sales approach.